Originally posted on Tech Republic by Lance Whitney

iOS 14 app tracking opt-ins may prove higher than expected

Apple created an uproar among app developers when it revealed that iOS 14.5 would require them to request permission from users in order to track them. Many developers have feared that most people would deny such permissions, even if it meant not being able to fully use the app. But a study released Thursday by marketing analytics firm AppsFlyer shows that such fears may be premature.

Known as App Tracking Transparency, the feature is Apple’s latest attempt to address privacy concerns among technology users, especially when it comes to being tracked by apps and websites. With the release of iOS 14.5, the new feature is a requirement for any app that collects and shares user data with other companies for tracking purposes.

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